Wednesday, October 10, 2007

Internet Marketing: A Few Tips

It's really nice to know that when you own your own home business, you can wake up
whenever you want and go to work in your pajamas if you feel like it. However, all
the perks of the business depend on if it is successful or not. The key to success
is having customers, and to get customers you have to get yourself noticed. The
easiest and cheapest way to get noticed is to use the Internet to your advantage.
There are a couple of methods to get your name out to your consumers. One way to
do this is to purchase advertising and essentially throw your self at the consumer.
The other way is to have name recognition and have your consumers associate your namewith the product or service you provide. There are several ways to advertise to your consumers. If done correctly it can be a very successful and a beneficial way to get your name to potential customers. If done wrong it can be a big blow to your checkbook or wallet. You have to target the audience effectively and the Internet offers a bunch of ways to do this. One of the best ways to do this is to advertise online using Google Adwords. What this does is has your company or product listed on the side of the search engine whenever someone types in the keywords you specify.
This is a good tool because the search engine is syndicated all over the Internet.
Google isn't the only one who does this, MSN and Yahoo also do this, so become
familiar with this type of advertising and pick what is best for you. However,
if you don't want to pay for advertising, the best way is to use the search
engines to your advantage. You want to get your name to be listed as high up
as it can given the type of keywords you apply. This differs from Adwords
because it's free and your website will be listed in the search results and
not on the side of them. To do this successfully you have to choose precise
keywords and have a site that offers information that is useful to your consumers.
This is a much more effective way because it doesn't cost anything. Having a
home business and having a website isn't the only thing you need when having a
home business. You need to know ways to get your name and your website out to the
public. Various ways of advertising like Google Adwords, or using search engines
to your advantage are both great ways to do this, but there are endless other ways
as well. The key to success is to research and become familiar with this and then
you can pick the option that fits you best. Would you like to have real financial
security? Marc Wilson invites you to visit his profitable business opportunity
website for everything you need to start and run your own online business. Learn
more here: http://www.7FigureCashSystem.com

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Tuesday, October 9, 2007

Site Targeted MLM Lead Generation With Google Adwords

Google is the largest, most often used search engine on the planet and for good reason. It provides searchers with the most relevant results hence why every advertiser wants their little stake in Googles domain. Traditionally getting your website listed in the search engines was a daunting task involving time consuming search engine optimization and months and months of building up links to your website and everything else that goes into getting a website naturally listed in the search engines.

Along comes the Google Adwords system to take the pain out of achieving that coveted top ten Google ranking. If you've ever done a Google search then you've probably seen the row of ads along the top of the search results and the additional row of little box ads down the right hand column on your Google search results. These are Adwords ads. As an advertiser you can bid on specific keywords and phrases so that your advertisement will show up whenever someone searches for your specified keyword. You pay anytime someone clicks on your ad.

This is traffic that is actively searching for what you have to offer it's absolutely the best you can get. So what would be the second best traffic that you can get? Well it would have to be from a Google Adwords site targeted campaign. What the heck is that you ask?

Google has a program called Google Adsense. Webmasters can signup for the Google Adsense program and they can willingly display Google Adwords advertisements on their website. Google is smart and spiders their website and will serve ads directly related to the content. So for example if the website was about MLM naturally Google would be serving ads related to MLM. If the website was about personal development then Google will display ads related to personal development. Google will display the ads that are most relevant to the websites content and this is an extremely good thing if you're looking for some inexpensive targeted traffic in a hurry.

With the Google site targeting program you can individually pick the websites that you want your ads to show up on. This is an awesome feature because if you know and understand what sites you should pick you can literally have a gold mine of targeted traffic at your fingertips.

How do you know which sites are the best sites?

It's as simple as doing a few Google searchers for keywords and phrases that are directly related to your product or opportunity. I will guarantee you that at least one of the websites that is naturally ranked in the top ten will be serving Google ads on their website. These are the sites you want to be advertising on.

In a way it's an indirect route to a top ten ranking for any keyword you want. True it's not going to be your website that is ranked in the top ten but your ad will be parked on a website that is!

With the site targeting program you won't actually be paying per click either. They work it out a little differently. You'll be paying a CPM or Cost-Per-Million. This means you will pay a set price (that you set) for every 1000 impressions of your ad. So if you set your ad budget to $3.00 CPM you will be paying $3.00 for every 1000 impressions of your ad regardless of whether it gets clicked or not. You do have the ability to set a daily budget so that your spending doesn't get out of hand.

From the research and testing that I have done the higher your CPM the better ad placement you will have on the chosen website(s). It's important that you are using a well designed lead capture page that is semi-targeted to the website you're advertising on. If you can keep them closely related your conversion to lead will be much higher.

When running a site targeted Google Adwords campaign it's extremely important that you take advantage of the FREE Google Adwords conversion tracking tool. It's very easy to implement and only requires you to paste a very small piece of HTML code onto the "Thank You" or "Confirmation" page that a prospect would see after submitting to your lead capture page.

The Google conversion tracking will breakdown your actual conversion and cost per lead for all of the sites you might have your ad placed on. It won't take long for you to see which ads are pulling the best and which aren't profitable. Then you simply double up your spending on the profitable sites and drop the ones that aren't.

If you're looking for another source of targeted traffic then you need look no further than Google Adwords Site Targeting you'll be happy with the results.

Carl Sorensen is the owner of ezleadcapture.com he is a Google Adwords lead generation professional and also has developed a complete lead capture page solution for marketers looking to generate their own real time leads online.

http://www.7FigureCashSystem.com





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5 Reasons Why Should You Generate Your Own MLM & Network Marketing Leads.

You'll probably agree that in order to succeed with any network marketing or MLM business you are going to need a steady supply of fresh targeted leads who are anxious to get started in a home based business opportunity.

The lead vendors know this little fact too and they can see you coming a mile away!

This can pose a problem for all but the super savvy network marketers and people with extra-ordinary telephone skills. Let's face it... Not everybody has the telephone skills of an MLM superstar... Wouldn't it be nice if you could custom tailor your leads?

Here are 5 of the most popular reasons you may want to consider generating your own mlm or network marketing leads.

1. Quality - When you purchase leads from a leads vendor you are buying a list of names and contact details that has been generated in a very generic way as to maximize the response rate of the lead generators advertising campaign. These leads aren't necessarily generated from the most targeted means of advertising. They are presented with a very simple generic lead capture page selling them on the benefits of owning a home based business such as time freedom, more money, less stress etc... Not necessarily selling them on any specific type of home based business. When you are phoning this type of lead you really don't know what type of business they may be interested in... you're left to sorting and this can be a time consuming procedure. Generating your own leads with a website you have control over changes the game.

2. Responsive - Leads that you have generated on your own are usually much more responsive than leads that you would have purchased from a leads vendor. Most likely they haven't been contacted by several different network marketers and their name hasn't been sold over and over again by some of the leads vendors out there. Leads that you generate are Real-Time - As fresh as you can get and they are exclusive to you (providing the prospect hasn't submitted to other websites). By simply controlling the advertising message displayed on your lead capture page you can custom tailor the leads you'll be generating to your specific product or opportunity.

3. Real-Time Leads - One of the most popular reasons for a network marketer to generate their own leads is that you can receive them in real-time. This is especially powerful for people who are in the higher ticket business opportunities and they need the highest quality lead they can get. Nothing and I'll say that again... NOTHING Beats having company specific real-time leads in your inbox waiting to be contacted about your product or opportunity. When you run a large successful advertising campaign you can literally sit at your computer and watch the fresh real-time leads roll in waiting to be contacted by you and your team.

4. Custom Surveys - When you are the lead generator you have full control over the questions you want to ask your prospects. This can be a very effective way to do some of that dreaded "sorting" that many network marketers hate doing. You can simply qualify or disqualify leads based on the questions they have answered on your lead capture page. *Tip* It is a wise idea to always run a "Comments Or Questions" or "Tell Me About Yourself" form field on your lead capture page. Not every single prospect will fill these fields out but when they do it will be the most valuable piece of information you receive next to their name and number. Anything a prospect is willing to share with you before the initial contact can be your saving grace when it comes to breaking the ice.

5. Cost - That's right... Generating your own leads can actually save you a lot of money if you spend the time to setup some solid advertising campaigns. You'll no longer be paying the middle man or any commissions that so many leads vendors like to attach their lead plans. Like many leads companies on the web you won't have the high cost of employees either. Your cost to generate your own leads will be your advertising costs and any other tools you may be using such as lead capture pages and/or autoresponders. When you are generating leads of the highest quality and you have semi-decent skills at speaking with them you will need less of them to enroll a new business associate. This saves you time and saves you money. Both are very valuable in the fast paced world of network marketing and MLM.

These are just a few reasons you may want to consider learning a little more about generating your own leads for your specific product or opportunity. It could make a difference in how effectively you market your program.

Carl Sorensen is the owner of ezleadcapture.com. He provides a valuable service to network marketers or direct sales people who are looking to generate their own leads via online or offline advertising. You'll need lead capture pages if you plan on generating any leads and Carl has your solution.

http://www.7figurecashsystem.com






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